Q1 2024 Performance of Top Wellness Apps on iOS in Latin America

Sensor Tower's comprehensive analysis of the iOS wellness app market in Latin America for Q1 2024 showcases the performance of the top five wellness applications. Here's a look at the trends observed in downloads, revenue, and weekly active users.

Me+ Daily Routine Planner experienced a robust start in January with downloads peaking at 75K and weekly active users reaching nearly 191K. However, there was a noticeable downward trend in both metrics, concluding with 20K downloads and approximately 174K active users by the end of March.

ShutEye®: Sleep Tracker, Sound also kicked off the quarter strongly, with downloads at 53K and revenue hitting around $28K in the first week of January. The app's performance peaked mid-February with over $46K in revenue and 68K downloads, but by the end of March, it slightly dipped to 25K downloads and a stable revenue of around $20K.

Wellhub (Gympass) maintained consistent download figures throughout the quarter, starting with 36K and ending with 20K. Weekly active users showcased a more impressive trend, starting at 257K and peaking at 284K in February, before slightly decreasing to 272K by March's end.

Calm displayed a steady revenue performance, commencing the quarter with $29K and reaching a high of $33K in mid-January. Downloads for Calm fluctuated, peaking at 14K in late January, and ended the quarter with a modest 8.7K. Active users remained fairly stable, starting at 123K and closing the quarter at 109K.

Productive - Habit Tracker had a varied quarter, with revenues starting at $6K and ending at $2.4K. Downloads saw a significant decrease from 25K in the first week of January to just 3.6K in the last week of March. Weekly active users also declined, from approximately 74K to 32K over the same period.

For more detailed insights and data on the performance of wellness apps and other categories, readers can explore Sensor Tower's comprehensive app market intelligence platform.